https://www.1er.website/en/blog/ Articles on website design, SEO + AI search, performance and conversion for professionals. en-US Sébastien MAIMON (1er.website) Sébastien MAIMON (1er.website) Thu, 10 Sep 2026 02:00:00 +0200 https://www.1er.website/en/blog/generative-engine-optimization-geo/ https://www.1er.website/en/blog/generative-engine-optimization-geo/ Thu, 10 Sep 2026 02:00:00 +0200 What is GEO? How to get cited by Mistral, ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Complete guide: technical foundations, content formats, structured data, brand entity, and a 30-day action plan. SEO https://www.1er.website/en/blog/install-email-signature-gmail-outlook-apple-mail-thunderbird/ https://www.1er.website/en/blog/install-email-signature-gmail-outlook-apple-mail-thunderbird/ Wed, 08 Jul 2026 02:00:00 +0200 Created your signature with our free tool? Here is how to install it, step by step, in Apple Mail, Thunderbird, Gmail / Google Workspace and Outlook / Microsoft 365, plus the image and formatting traps to avoid. Guide https://www.1er.website/en/blog/professional-email-signature/ https://www.1er.website/en/blog/professional-email-signature/ Sat, 04 Jul 2026 02:00:00 +0200 A professional email signature is a business card sent dozens of times a day. Here is what it should contain, the best practices, the Gmail, Outlook and Apple Mail compatibility traps, and how to create it for free for your whole team. Branding https://www.1er.website/en/blog/brochure-website-guide/ https://www.1er.website/en/blog/brochure-website-guide/ Tue, 09 Jun 2026 02:00:00 +0200 What is a brochure site? Definition, essential pages, what builds trust and drives conversions, and how much it costs. The complete guide to getting started. Guide https://www.1er.website/en/blog/seo-geo-google-ai/ https://www.1er.website/en/blog/seo-geo-google-ai/ Tue, 12 May 2026 02:00:00 +0200 Search visibility is no longer just about Google. Here's the state of the art for ranking on search engines and getting cited by generative AI: Mistral, ChatGPT, Claude, Perplexity, Gemini. SEO https://www.1er.website/en/blog/ecommerce-store-guide/ https://www.1er.website/en/blog/ecommerce-store-guide/ Tue, 14 Apr 2026 02:00:00 +0200 Catalogue, payment, conversion, SEO: everything you need to build an online store that actually sells in 2026. The complete, practical e-commerce guide. E-commerce https://www.1er.website/en/blog/how-long-to-build-a-website/ https://www.1er.website/en/blog/how-long-to-build-a-website/ Tue, 17 Mar 2026 01:00:00 +0100 Landing page, brochure site, e-commerce, redesign: realistic timelines to build a website, the stages that take time, and what depends on you. Insights https://www.1er.website/en/blog/choosing-domain-name-hosting/ https://www.1er.website/en/blog/choosing-domain-name-hosting/ Tue, 17 Feb 2026 01:00:00 +0100 Your domain name and hosting are the foundations of your online presence. How to choose them well, own them outright, and avoid the classic traps that lock you in. Technical https://www.1er.website/en/blog/brand-identity-logo/ https://www.1er.website/en/blog/brand-identity-logo/ Tue, 20 Jan 2026 01:00:00 +0100 A logo is only the visible tip. Brand identity is a complete system, visual, verbal, consistent, that builds trust, recall and differentiation. Here's why it's an investment, not an expense. Branding https://www.1er.website/en/blog/website-maintenance-why/ https://www.1er.website/en/blog/website-maintenance-why/ Tue, 16 Dec 2025 01:00:00 +0100 A website isn't set in stone: security, updates, backups, monitoring. Here's why maintenance is essential and what real website maintenance actually covers. Maintenance https://www.1er.website/en/blog/multilingual-website-international/ https://www.1er.website/en/blog/multilingual-website-international/ Tue, 25 Nov 2025 01:00:00 +0100 Reaching new markets and building international credibility starts with a well-built multilingual website. Hreflang, per-language URLs, human translation: here's how to avoid the SEO pitfalls. International https://www.1er.website/en/blog/custom-website-vs-platform/ https://www.1er.website/en/blog/custom-website-vs-platform/ Tue, 28 Oct 2025 01:00:00 +0100 Wix, Squarespace, WordPress or a custom website? We compare them honestly on real cost, performance, SEO and code ownership to help you decide. Approach https://www.1er.website/en/blog/gdpr-website-compliance/ https://www.1er.website/en/blog/gdpr-website-compliance/ Tue, 30 Sep 2025 02:00:00 +0200 Privacy compliance isn't just for big corporations: any site that collects data is concerned. Cookies, forms, legal notices, privacy-friendly analytics, the essentials to get in order, explained simply, with an eye on GDPR and beyond. Compliance https://www.1er.website/en/blog/web-copywriting-seo-content/ https://www.1er.website/en/blog/web-copywriting-seo-content/ Tue, 02 Sep 2025 02:00:00 +0200 Great web content is written for humans first: clear, useful, well-structured. Here's how to write pages that convince your clients while serving your visibility on Google and AI engines. Content https://www.1er.website/en/blog/local-seo-get-found-nearby/ https://www.1er.website/en/blog/local-seo-get-found-nearby/ Tue, 29 Jul 2025 02:00:00 +0200 Restaurant, tradesperson, practice, shop: 80% of your customers look for you nearby. Here's how to dominate local search on Google, from reviews to your business profile to your website. SEO https://www.1er.website/en/blog/mobile-first-responsive-website/ https://www.1er.website/en/blog/mobile-first-responsive-website/ Tue, 01 Jul 2025 02:00:00 +0200 A mobile-first website isn't adapted to the smartphone: it's designed for it first. Here's why it's become the norm and how to build a mobile site that truly performs. Design https://www.1er.website/en/blog/website-security/ https://www.1er.website/en/blog/website-security/ Tue, 03 Jun 2025 02:00:00 +0200 Website security protects your reputation, your data and your search ranking. HTTPS, backups, headers: the fundamentals, and why going static lowers the risk. Security https://www.1er.website/en/blog/website-cost-price/ https://www.1er.website/en/blog/website-cost-price/ Tue, 06 May 2025 02:00:00 +0200 Brochure site, e-commerce, redesign: how much does a professional website cost in 2026? We break down the price ranges, what makes them vary, and the hidden cost of subscriptions. Insights https://www.1er.website/en/blog/core-web-vitals-lighthouse-performance/ https://www.1er.website/en/blog/core-web-vitals-lighthouse-performance/ Tue, 08 Apr 2025 02:00:00 +0200 A slow website loses customers and search rankings. Understanding Core Web Vitals, the Lighthouse score, and what separates a fast site from a penalized one. Performance https://www.1er.website/en/blog/website-that-converts/ https://www.1er.website/en/blog/website-that-converts/ Tue, 11 Mar 2025 01:00:00 +0100 A beautiful website isn't enough: it has to turn visitors into customers. A breakdown of the structure, content and experience that make a website actually convert. Conversion https://www.1er.website/en/blog/web-accessibility-wcag/ https://www.1er.website/en/blog/web-accessibility-wcag/ Tue, 11 Feb 2025 01:00:00 +0100 Digital accessibility is no longer optional: it's a legal, SEO and commercial issue. Understand WCAG, the growing legal obligations, and what truly makes a site accessible to everyone. Accessibility https://www.1er.website/en/blog/website-redesign-when-why/ https://www.1er.website/en/blog/website-redesign-when-why/ Tue, 14 Jan 2025 01:00:00 +0100 Slow, dated, invisible on Google, or impossible to update? Here are the 7 signs that show a website redesign has become necessary. Strategy