What Does a Professional Website Really Cost? The Real Price in 2026

"How much does a website cost?" It's the most frequently asked question, and the one that gets the vaguest answers. The truth is that the price depends on your project — but that doesn't mean transparency is impossible. Here are clear price ranges, what makes them vary, and above all the cost that nobody bothers to calculate.

Why there is no single price

A website isn't a standard product: it's a bespoke project. Asking "how much does a website cost" is like asking "how much does a house cost." It depends on the size, the features, the level of finish and your goals.

But contrary to what some agencies would have you believe, it's entirely possible to give honest benchmarks. Here they are.

The ranges, no spin

A landing page: from 500 € excl. VAT

A single page, polished and high-performing — ideal for a campaign, a launch or an event. It's the entry point to a quality professional presence.

A brochure site: from 2 500 € to 9 000 € excl. VAT

The core need for most professionals: several pages, a bespoke design, built-in SEO, a contact form. The range comes down to the number of pages, the complexity of the design and the features. We start serious projects at around 2 500 €, and we adapt to your budget — the higher figures correspond to rich, ambitious sites, not a floor. See the details of the brochure site.

An e-commerce store: from 8 500 € to 18 000 € excl. VAT

Selling online adds layers: catalogue, payment, order management, logistics, customer accounts. The budget reflects that technical and functional complexity. Details of the e-commerce service.

A redesign: depends on what's there

Rebuilding a site depends on what can be kept, migrated or reused. A well-run redesign is often the chance to regain performance and search ranking in one go — see website redesign.

What makes the price vary

For the same brief, several factors shift the needle:

The number of pages and templates: the more unique screens to design, the more work it takes.
The bespoke nature of the design: starting from a genuine visual identity demands more than adapting a template.
The features: booking, payment, member area, multilingual, connections to external tools.
The content: copywriting, photos, translations — provided by you or handled by us.
SEO and performance: a site built to be found and fast requires specific work, which we include by default (see SEO and GEO and performance).

The cost nobody calculates: renting

This is the blind spot in every price comparison. A subscription platform advertises a very low entry price — 30 to 50 € per month — but it's a lifetime rental:

40 € per month = 480 € per year = 2 400 € over five years.
And after those five years, you own nothing. You keep paying just to exist.

A bespoke website is an upfront investment, then a minimal running cost (hosting for a few euros a month). Over time, the maths flips — and you own an asset you can host, develop or sell. We expand on this reasoning in bespoke or platform.

The right instinct isn't to compare a purchase price to a monthly price. It's to calculate the total cost over five years — and what you own at the end.

A website is an investment, not an expense

Done right, a professional website pays off: it attracts prospects, reassures your customers, and sells while you sleep. The real question isn't "how much does it cost" but "how much does it earn me, and over what period." A 4 000 € site that brings you a single customer a month pays for itself almost immediately.

That's also why we hand over the entire source code: you're not buying a service you rent, you're building a digital asset that belongs to you.

How to get a fair price for your project

The only way to get a reliable figure is to talk through your real goals. Request a quote: the first conversation is free, with no commitment, and we give you an honest range from the start — no nasty surprises along the way. Discover also our method and the full range of our services.