The journal
Our approach, our choices and the state of the art of the web: Google and AI search, performance, design that converts, and what a professional website really costs.
Featured · Guide
Created your signature with our free tool? Here is how to install it, step by step, in Apple Mail, Thunderbird, Gmail / Google Workspace and Outlook / Microsoft 365, plus the image and formatting traps to avoid.
Branding
A professional email signature is a business card sent dozens of times a day. Here is what it should contain, the best practices, the Gmail, Outlook and Apple Mail compatibility traps, and how to create it for free for your whole team.
Guide
What is a brochure site? Definition, essential pages, what builds trust and drives conversions, and how much it costs. The complete guide to getting started.
SEO
Search visibility is no longer just about Google. Here's the state of the art for ranking on search engines and getting cited by generative AI like ChatGPT, Gemini, and Perplexity.
E-commerce
Catalogue, payment, conversion, SEO: everything you need to build an online store that actually sells in 2026. The complete, practical e-commerce guide.
Insights
Landing page, brochure site, e-commerce, redesign: realistic timelines to build a website, the stages that take time, and what depends on you.
Technical
Your domain name and hosting are the foundations of your online presence. How to choose them well, own them outright, and avoid the classic traps that lock you in.
Branding
A logo is only the visible tip. Brand identity is a complete system, visual, verbal, consistent, that builds trust, recall and differentiation. Here's why it's an investment, not an expense.
Maintenance
A website isn't set in stone: security, updates, backups, monitoring. Here's why maintenance is essential and what real website maintenance actually covers.
International
Reaching new markets and building international credibility starts with a well-built multilingual website. Hreflang, per-language URLs, human translation: here's how to avoid the SEO pitfalls.
Approach
Wix, Squarespace, WordPress or a custom website? We compare them honestly on real cost, performance, SEO and code ownership to help you decide.
Compliance
Privacy compliance isn't just for big corporations: any site that collects data is concerned. Cookies, forms, legal notices, privacy-friendly analytics, the essentials to get in order, explained simply, with an eye on GDPR and beyond.
Content
Great web content is written for humans first: clear, useful, well-structured. Here's how to write pages that convince your clients while serving your visibility on Google and AI engines.
SEO
Restaurant, tradesperson, practice, shop: 80% of your customers look for you nearby. Here's how to dominate local search on Google, from reviews to your business profile to your website.
Design
A mobile-first website isn't adapted to the smartphone: it's designed for it first. Here's why it's become the norm and how to build a mobile site that truly performs.
Security
Website security protects your reputation, your data and your search ranking. HTTPS, backups, headers: the fundamentals, and why going static lowers the risk.
Insights
Brochure site, e-commerce, redesign: how much does a professional website cost in 2026? We break down the price ranges, what makes them vary, and the hidden cost of subscriptions.
Performance
A slow website loses customers and search rankings. Understanding Core Web Vitals, the Lighthouse score, and what separates a fast site from a penalized one.
Conversion
A beautiful website isn't enough: it has to turn visitors into customers. A breakdown of the structure, content and experience that make a website actually convert.
Accessibility
Digital accessibility is no longer optional: it's a legal, SEO and commercial issue. Understand WCAG, the growing legal obligations, and what truly makes a site accessible to everyone.
Strategy
Slow, dated, invisible on Google, or impossible to update? Here are the 7 signs that show a website redesign has become necessary.
Let's talk about your project: a free, no-strings first call with concrete ideas for your online presence, wherever you are in the world.