The journal
Our approach, our choices and the state of the art of the web: Google and AI search, performance, design that converts, and what a professional website really costs.
Featured · SEO
Search visibility is no longer just about Google. Here's the state of the art for ranking on search engines and getting cited by generative AI like ChatGPT, Gemini, and Perplexity.
Approach
Wix, Squarespace, WordPress or a custom website? We compare them honestly on real cost, performance, SEO and code ownership to help you decide.
Insights
Brochure site, e-commerce, redesign: how much does a professional website cost in 2026? We break down the price ranges, what makes them vary, and the hidden cost of subscriptions.
Performance
A slow website loses customers and search rankings. Understanding Core Web Vitals, the Lighthouse score, and what separates a fast site from a penalized one.
Conversion
A beautiful website isn't enough: it has to turn visitors into customers. A breakdown of the structure, content and experience that make a website actually convert.
Accessibility
Digital accessibility is no longer optional: it's a legal, SEO and commercial issue. Understand WCAG, the growing legal obligations, and what truly makes a site accessible to everyone.
Strategy
Slow, dated, invisible on Google, or impossible to update? Here are the 7 signs that show a website redesign has become necessary.
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