PharmaliZr: a bilingual marketing site for a pharmaceutical serialisation SaaS

The project

PharmaliZr is the medication serialisation solution by Eirwego: a SaaS that tracks every pack from production to delivery in the pharmacy, in line with the European Falsified Medicines Directive. A sharp product, in a demanding, regulated sector.

Our brief: design the bilingual marketing site that gives this product a clear, credible and conversion-focused presence. With the brand identity already in place (logo, guidelines, variants), our work was to translate that world into a site that explains, reassures and converts.

Technical constraints

• Bilingual FR/EN from the ground up: an international audience (labs, pharmacies, authorities) → an architecture designed for two languages, mirrored URLs and clean hreflang tags, not a translation bolted on afterwards.
• Making a complex topic accessible (serialisation, traceability, compliance) without betraying it or overwhelming the visitor.
• Performance and indexing: a fast, well-structured and technically clean site, to be found on competitive niche queries.
• Consistency with the existing guidelines (colours, favicon, variants), down to the smallest format.

Marketing constraints

• Regulatory credibility: in a market where identities are often "too clinical or too generic", the site had to inspire institutional trust among labs and compliance leads.
• Explaining fast: a demanding B2B audience that needs to grasp the benefit (traceability, compliance) within a few screens.
• Converting: turning the visit into a demo request, without pushing.

Our solution

• A bilingual marketing site built around the benefit before the technology: it starts from the problem (the directive, falsified medicines), moves to the solution (the product), then to the action (the demo).
• A clear content hierarchy, short readable pages, a calm and reassuring tone aligned with the guidelines.
• A fast, responsive and SEO-ready foundation, built to last and grow with the product.
• A demo call-to-action running through the whole journey.

Results & deliverables

• A bilingual marketing site live, consistent with the brand world.
• A technical product made understandable and a clear positioning on serialisation.
• A visit journey focused on the demo request.

The site is live: pharmalizr.com. The brand identity had been defined upstream.